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Much like a few scorecards after nine holes. Easily put right.

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Pre-order: 0 of 48. We order from the factory at 24. 30 days left.
Below Average
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Honest golfwear

The cap that matches your handicap.

Premium quality. Unlike your short game. We are making a first run, and you can pre-order yours now.

Pre-order the capHow pre-ordering works
0 of 48 pre-ordered30 days left
Woman in a white knitted golf polo on the putting green in evening sun, white cap with the embroidered symbol

The technical part, briefly

  • Water-repellent

    Drizzle runs off. Your handicap doesn't.

  • Laser-perforated

    Small holes in the side panels let the heat out.

  • Moisture-wicking

    A dry brow on the 18th, however it went.

  • Stretch

    94% polyester, 6% spandex. Follows the shape of your head.

  • UPF 45+

    Sun protection in the fabric. The perforations don't count.

Collection 001

One cap. Three colours. Two ways to say it.

Black, navy or white. A small tone-on-tone logo, BELOW AVERAGE or <x̄, embroidered or on a soft silicone patch.

On the course and after the round. Same cap all evening.

  • Woman in an off-white knitted polo with a cup of coffee on the clubhouse terrace in evening sun, white cap with a small silicone patch with textThe terrace
  • Woman in a black merino jumper in the clubhouse lounge in the evening, black cap with a small silicone patch bearing the symbolThe lounge
  • Older man in a navy knitted golf polo on the fairway in evening sun, navy cap with a small silicone patch bearing the symbolThe fairway
Man with glasses in a black knitted polo on the tailgate after the round, black cap with a small silicone patch bearing the symbol

Why Below Average

The average golfer has a handicap of around 28.

Almost everyone thinks they are doing slightly better than that. So do we.

Good materials, clean lines and a small logo.

More about us

Pre-order

How it works

  1. 01

    You pre-order

    Choose a colour and finish and pay at checkout. You get a confirmation straight away.

  2. 02

    We order at 24

    Once 24 caps are pre-ordered, we place the order with the factory. The goal is 48. We'll email you when it happens.

  3. 03

    Delivery in 6–8 weeks

    Your cap arrives roughly 6–8 weeks after the factory order. If no order is placed, you get the full amount back.

We place the factory order once 24 caps are pre-ordered (the goal is 48). Delivery is roughly 6–8 weeks after we order. If we don't reach 24 before the campaign ends, you get the full amount back.

Fewer emails than strokes

We email when the factory order goes in, when the caps land and when something new is on the way. Rarely, and never about your slice.