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Much like a few scorecards after nine holes. Easily put right.

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Pre-order: 0 of 48. We order from the factory at 24. 30 days left.
Below Average
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About

Honest golfwear.

Golfwear for those of us who take the game seriously, just not ourselves.
Man in an off-white half-zip by the fire in the clubhouse library, white cap with a small silicone patch with text
White cap with a small silicone patch. Better looking than the swing.

The golf world is full of brands promising to make you better. We went the other way.

We make proper golfwear: good materials, clean lines and a small logo.

Why just one cap?

So that it comes out right. We started with a cap we wanted ourselves: a Curved Elite XGen 5-panel with rope, water-repellent and perforated. A small tone-on-tone logo on the front, BELOW AVERAGE or the <x̄ symbol, embroidered or on a soft silicone patch.

Why pre-order?

We do not make things on speculation. Once enough people have pre-ordered, we place an order with the factory. That keeps waste down and the price sensible, and you know exactly where you stand. How pre-ordering works.

What comes next?

A glove. A divot tool. A ball marker. No rush. The newsletter will tell you when they exist.

Who are we?

Below Average is a small Swedish brand run by Sandstream AB. Do get in touch via the contact page. We reply faster than we find lost balls.